Launch a Targeted LinkedIn Campaign

Launching a successful LinkedIn campaign requires the right key decision makers, personalized connection requests, and strategic follow-up messaging. Here's how to execute an effective LinkedIn campaign that increases your conversion rates through multi-channel interaction.

What You Need for Your LinkedIn Campaign

1. Right Key Decision Makers

Start by identifying and finding the correct decision makers at your target companies. Use Saleshunt to discover verified contacts with their LinkedIn profiles and email addresses.

2. LinkedIn Connection Request

Craft personalized connection requests that reference specific company insights or recent news to increase acceptance rates.

3. Follow-up Email Strategy

We strongly recommend adding email follow-up to your LinkedIn outreach. This multi-channel approach:

• Increases conversion rates significantly
• Feels more authentic and personalized
• Provides multiple touchpoints for engagement
• Reduces dependency on LinkedIn's messaging limitations

Research Questions to Ask

Before crafting your outreach messages, you should understand two key aspects about each prospect:

Understanding Their Challenges

Use these interactive prompts to research your prospects effectively:

Key Questions to Answer:

1. What are their pain points? - Understand their current challenges and frustrations
2. How can your offerings help them? - Connect their pain points to your solutions and value proposition

Campaign Execution Strategy

Phase 1: LinkedIn Connection

• Send personalized connection requests mentioning specific company insights
• Reference recent company news, achievements, or challenges
• Keep the message brief and professional

Phase 2: Follow-up Email

• Send within 24-48 hours after LinkedIn connection is accepted
• Reference your LinkedIn connection in the subject line
• Address the specific pain points you identified
• Clearly explain how your solution can help

Phase 3: Value-Driven Conversation

• Focus on their challenges rather than your product features
• Ask thoughtful questions about their current processes
• Offer insights or resources relevant to their pain points

Best Practices

• Be specific about who you're targeting - CEO, Head of Marketing, etc.
• Research thoroughly - Use the prompts above to understand each prospect
• Personalize every message - Reference specific company information
• Multi-channel approach - Combine LinkedIn + Email for higher response rates
• Follow up consistently - But don't be pushy
• Provide value first - Share insights before asking for meetings

---